How Gen Z is reshaping retail in 2025
In 2025, Gen Z is reshaping retail with their unique spending habits and preferences. As they embrace platforms like TikTok for shopping, brands must adapt to stay competitive. From emotional spending on affordable luxuries to a demand for authenticity and sustainability, understanding this cohort is crucial. Discover how to leverage shoppable videos, create genuine brand narratives, and implement flexible payment options to connect with Gen Z. Ready to transform your marketing strategy and drive growth? Dive into our insights and learn how to future-proof your brand in this evolving landscape.
