our journey

Our journey is a testament to the power of entrepreneurial spirit and the ability to adapt to a rapidly changing market. Through a series of strategic investments and new ventures, we’ve built a diverse portfolio of businesses that have redefined industries and set new standards. 

KEN VAREJES

group ceo

 

Ken Varejes is a pivotal leader with over three decades of experience in the media industry. His career began in the late 1980s at SABC, where he initially worked in radio sales before transitioning to marketing and management at TV1. A founding member of ComutaNet, Ken played a crucial role in shaping South Africa’s commuter and transit media landscape. Under his leadership, ComutaNet pioneered innovative media types reaching the burgeoning Commuter market. The business established itself as the market leader.

Following Primedia’s acquisition of ComutaNet, Ken assumed leadership of the entire out-of-home (OOH) division of the Primedia Group before launching a new division, Primedia Unlimited ,which was the innovative hub of the group. After successfully leading this venture for over a decade, he exited the company and founded Nfinity Media Group in 2015. Since its inception, Nfinity Media Group has consistently achieved double-digit growth, cementing its reputation as a dynamic player in the media industry.

2015

the salt

Redefining brand connections with nano-influencers and cutting-edge technology for impactful, cost-effective campaigns.

2015

brand a tuktuk

A unique and mobile outdoor advertising platform, leveraging the iconic tuk-tuk to capture attention in urban environments..

2015

whisky live

Africa’s premier whisky festival, showcasing a wide selection of international and South African whiskies

2017

theintern-ship

Transforming employees into brand ambassadors, empowering them to become powerful lead generation and marketing tools.

2017

nfinity digital

Specialising in mobile-first, data-driven strategies to connect brands with consumers in a meaningful way.

2017

whizzky app

Providing comprehensive whisky information and social sharing capabilities via a mobile app

2017

orange block

Full-service events management, from creative conception to logistical implementation, bringing brands to life through expertly planned events.

2018

webfluential

The leading influencer marketing platform that connects brands with macro and micro influencers for impactful campaigns.

2019

reveel

A network of strategically located sites for high-impact visually appealing media platforms, focusing on Digital Out of Home (DOOH), large format and non-traditional platforms.

2021

innovocean

Crafting unexpected OOH solutions at the V&A Waterfront. Changing the way that retail advertising is deployed and consumed.

2023

jobb’n

A community resource platform offering the right people and resources for any project, backed by powerful tech and smart data.

2023

heed

Creating captivating media experiences that engage diverse audiences through mobile gaming, rich media messaging, and podcasting.

2024

iconx360

Empowering sporting personalities to build lasting legacies and secure lucrative opportunities in the influencer marketing space.

2024

reveel gyms

Advanced digital displays that transform the health and wellness landscape by providing real-time club-specific information, tailored exercise and wellness content, and exciting promotional offers.

2024

african podcast network

Positioning brands in front of powerful audiences, fostering genuine brand recognition, trust, and loyalty.

Our Micro and Macro Influencer Specialist Platform uses advanced technology to match brands and campaigns with relevant larger-scale influencers, personalities and celebrities.

Webfluential